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What We Do

Alcohol Misuse Prevention

Alcohol is the most commonly abused substance, and Milwaukee stands out as an especially hard-drinking town that is among the national leaders in binge drinking. The signs of alcohol’s importance in our community are everywhere, from iconic landmarks and sports teams to the city’s plentiful bars and “corner tap” culture. 

Small Talks to prevent underage drinking

We realize that most adults are able to drink responsibly and do not misuse or abuse alcohol. However, the easy availability of alcohol, our cultural norms, and the high rates of binge and underage drinking pose problems for our community. RISE Drug Free MKE and our partners encourage shifting the norms around problematic drinking and creating an environment in which responsible drinking or abstinence is the norm.

RISE Drug Free MKE has targeted problematic drinking in these ways:

  • Cosponsored three sessions on Changing Your Alcohol Environment for coalition members, policy makers, and community stakeholders. Keynote speakers were Randy Wambeam of the University of Wyoming on our alcohol history and culture, and Julia Sherman of the Wisconsin Alcohol Policy Project on changing local policies to prevent problematic drinking. Watch their presentations on our YouTube channel
  • Distribute the Department of Health Services’ “Small Talks” campaign materials which target underage drinking at an early age.
  • Engage in strategies to prevent underage drinking among youth in the 53206 zip code via our federally funded 53206 Drug-Free Communities Project and Sober Truth on Preventing (STOP) Underage Drinking Act grant, and throughout Milwaukee County through our Partnerships for Success-19 grant.
  • Educated the public on how alcohol is marketed and sold in Milwaukee, and how it impacts youth. Experts from the City of Milwaukee Tobacco-Free Alliance, Community Advocates Public Policy Institute, Counter Tools, and UW-Madison Population Health Institute presented their findings from 2017-2019 retail assessments in Milwaukee. Watch the webinar now.